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Every year one entertainment event in Toronto’s Beach neighbourhood attracts huge worldwide attention: the Toronto International Beaches Jazz Festival. Lido Chilelli, a local entrepreneur, is the person who came up with the idea and who keeps organizing the event year after year, and he definitely had to be included in the Beach article series.

I met Lido at his private home / office located on Queen Street East. The office was buzzing, mail was just being delivered, and important news from sponsors was just coming in. I realized I had to be speedy to catch this busy man in a few free moments.

Born and raised in Toronto, Lido has been living in the Beach for 25 years. His two children attended neighbourhood schools and are active in local sports and culture. Of Italian heritage, he originally grew up in Downsview and studied urban geography at York University. His early work experience included a stint with a special events tour company that would take visitors to NFL games, provide souvenirs for the Grey Cup as well as the papal visit. Event management has long been in Lido’s blood. He ventured forth to become an entrepreneur and opened a bar / restaurant called “Lido’s in the Beach” that was in operation for 17 years. Lido adds that he chose the Beach neighbourhood because it is a close knit, unique community with a wide Torontonian appeal.

He liked the neighbourhood so much that he wanted to open it up to the rest of Toronto. So he got to work, hired live bands, put on some jazz music and dancing at his restaurant. People from all over Toronto started flocking here. Lido’s drew thousands of people into the Beach neighbourhood.

Based on this experience Lido took his ideas to the next level: he concluded that there should be a jazz festival. He said “We have the park, we have the musicians, and we have the music lovers.” All the ingredients were there. Lido admits he knew nothing about festival organization; he simply used his common sense. In 1989 the first Beaches Jazz Festival was kicked off. It was held in the park – Kew Gardens – and lasted for two days with an attendance of a couple of thousand people. The great thing was that the festival was free, and its popularity exploded virtually overnight. A trip to the park to see some live jazz was the perfect family outing. Lido describes the setting in the park as “a recipe for a musical love-in.”

The residents wanted more, so he decided to develop an activity during the week and that is how Streetfest was born. Streetfest came into being as an original event showcasing bands between Woodbine and Beech Avenues. During the first few years it was held from 7 to 11 pm, and the roads were still open to traffic. The event’s popularity spread like wildfire, people were dancing on the sidewalks and spilling out onto the streets. Queen Street was finally closed off to road traffic in 1995, and as Lido says “The rest is history”.

The local impact of the Beaches Jazz Festival is enormous: Lido recently commissioned an economic impact study which concluded that the Beaches Jazz Festival directly or indirectly attracts about $38 million every year to the City of Toronto. For many local businesses it is the best time of the year. This year the Beaches Jazz Festival will generate over 120 million media impressions, and during 2006 the website had 25 million hits from all over the world. The Beaches Jazz Festival has become a tourist stop for people from all over the world and provides a tremendous boost to local hotels and restaurants.

But not only business people love this event, local and international music aficionados alike have fallen in love with this festival: in a recent ECOS/ Toronto Star Poll the Beaches Jazz Festival was voted Toronto’s favourite music festival. Now in its 19th year, musicians come from all over the world. They love the crowd and the area because it offers so much fellowship and a really special atmosphere.

The costs of putting on a free festival are funded almost exclusively through corporate sponsorships. Less than 10% of the budget is covered by funds from public sources. Lido adds it has become increasingly challenging to find sponsorships; particularly this year he has noticed a change in the corporate marketplace, and some corporations are moving away from sponsoring community events. Lido commented that it is a challenge every year to put the festival on because things like policing, insurance and garbage removal cost more. Every year it gets harder.

He calls the festival a labour of love; it is “like a baby that you care for”. He concludes when you are in the arts that’s the way it is. Next year the festival is going to celebrate its 20th anniversary and Lido sighs that “even after all these years essentially you are still a starving artist”.

Getting a street festival off the ground is not easy, and Lido adds that you have to be sensitive to the needs of the local residents. Working with the businesses and residents involves an educational process, and all the stake-holders need to find a good way of co-existing. What worked in Lido’s favour was that he himself is a resident of the neighbourhood, he is part of the community and works with the neighbourhood all the time. He would find out right away if something needed adjusting.

Lido works with a staff of 12 employees and about 200 volunteers. The Beaches International Jazz Festival Society is a non-profit organization that gets its funding solely through corporate sponsorships. But Lido’s organizational and promotional talents are not limited to the Beaches Jazz Festival: for 2007 his event management company, Beach Towel Productions, will handle a whole series of other events:

- The 3rd Annual Barrie Waterfront Festival featuring buskers, music, street theatre, fireworks and other activities.
- The 3rd Annual Distillery Blues Festival, highlighting Rhythm & Blues at Toronto’s Distillery District
- The 5th Annual 95.3 New Country Canada Day Festival, including food, arts & crafts and free concerts at Sunnyside Beach. http://www.country953.com
- The 10th Annual Toronto Fiesta, with more than 50 bands performing on St. Clair Avenue West near Landsdowne.
- Parti Gras! at the Distillery – Toronto’s very own “Mardi Gras” party, complete with live music, New Orleans style cuisine, street performers, artisans and a fashion show.
- The 19th Annual Beaches International Jazz Festival, featuring over 70 bands.
- The 2nd Annual Y108 Picnic in the Park where Y108 presents Canada’s premier up and coming bands at Gage Park in Brampton.
- The 2nd Annual Wasaga Beachfest, featuring Canadian performers, arts & crafts and a children’s play area in Wasaga Beach.
- The 16th Annual Beachfest – MIX 99.9 – showcasing top level Canadian bands, arts & crafts and a children’s play area at Sunnyside Park.

All the special events that Lido organizes take place in the busy summer months from May to September. He says you have to be really organized and work together with a good team of people to make it all happen. This year the Toronto International Beaches Jazz Festival will be held from July 20 to 29 and will be kicked off with Parti Gras! – a New Orleans style celebration in the Distillery District. The Ovation of Jazz will be held on July 25, 2007 at the Balmy Beach Club as the official launch of the Beaches International Jazz Festival. It is a tasteful event offering ample opportunity to rub elbows with the Who’s Who and Future Stars of the Jazz industry!

The TD Canada Trust 2007 Jazz Workshop and Lecture series provides a number of workshops such as “Afro Cuban Rhumba”, “The Art of Jazz Singing”, jazz composition workshops and others more. Streetfest serves up a whole smorgasbord of live music, from the finest Big Band, Jazz, Rhythm & Blues and Soul in Canada to an international collection of Acid, Bebop, Columbian, Dixieland, Flamenco, Folk, Funk, Latin, Reggae and Samba performers. The biggest stars are featured on the Main Stage on the Saturday and Sunday of the event.

Queen Street has been hopping east of Woodbine, and every year the festival gets bigger. At the moment discussions are underway about expanding the programming to the area immediately west of Woodbine. The merchants in that area have indicated an interest in becoming part of the festival, and even last year there were a couple of bands playing there on the street in front of local businesses.

Lido Chilelli has become a fixture on Toronto’s entertainment scene, and for his work in the community Lido has won numerous awards from community organizations, the city and the province, including the Queen’s Golden Jubilee Medal. He was also honoured as the Lion’s Club’s ‘Lion of the Year’. He has been featured in a variety of national magazines and is a founding member of the Community Police Liaison Committee for the Beach.

One project that is dear to Lido’s heart is fundraising for the Toronto East General Hospital. The Beaches Jazz Festival raised $200,000 for the Hospital and built the brand-new maternity ward at Toronto East General. Lido and his organization work with the hospital on a regular basis.

His work day is packed, a standard work day goes at least from 9 am to 6 pm. Much of his job involves organizational duties in-house and meetings out of the office. The average work day has about one or two meetings, sometimes there are three or four. He says he has good staff members that he can rely on to help him get all these events off the ground.

From left to right: Rico Ferrara: Artistic and Stage Manager; Lido Chilelli; Diane Wilson: coop student from George Brown College, and Pat Carpignano: Operations Manager.

With almost 20 years of experience and diverse events throughout Toronto and Southern Ontario, Lido Chilelli is definitely the go-to man to bring together free music, special events and fun for the whole family.

A lot has been said about how important it is to be present, with there being a number of benefits to living in the moment. For one thing, being present will allow one to embrace what is taking place in the now and to fully show up.

Through being able to do this, it will be a lot easier for them to truly appreciate each ‘now’ moment of their life. And, as their attention will be in the now, their ability to perform a task well will also improve.

More at Peace

Embracing the now can also have a positive effect on their health, thanks to the fact that they won’t be going over the stressful things that what took place in the past. So, even if there is a lot of drama going on around them, they won’t add to what is taking place by getting caught up in what happened before.

This will increase the likelihood of them making good decisions and behaving in ways that won’t lead to even more disharmony. Naturally, if there isn’t any drama taking place, being this way is still going to enable them to create a more harmonious and fulfilling life.

Another Area

Being able to fully show up in the now is likely to have a positive effect on their relationships, too. The reason for this is that another person – that’s if they are also present – will be able to feel their presence and this will be very nourishing.

What this illustrates is that being in another person’s company is not enough; their presence also needs to be there. When this happens, one’s body will be there and so will their attention, which will be felt by others.

Charisma

They may find that they have the tendency to influence others or to inspire them in a number of different ways. Once they have finished being in another person’s presence, this person could end up feeling uplifted.

One is then not necessarily going to be someone who gets on stage and pumps people up, but they can still have a big influence. Then again, this could be exactly what they do on a regular basis.

A Pipe Dream

Experiencing life in this way will be the norm for some people, whilst there will be others who have a radically difference experience on this earth. Consequently, there are likely to be a lot of people who are looking for a way to be more present.

If someone is in this position, what that they could do is to do a search online. For example, they could end up typing in ‘how to be more present’ and seeing what information appears.

One Approach

This could be a time when they will come across information that tells them that they need to learn to detach from their thoughts. By no longer getting caught up in them, they will be able to embrace the now.

Furthermore, they may be told that they need to make sure that they breathe into their stomach, not their chest. This will allow them to take in more air, and by focusing on their breath, it will get them out of their head and into their body – the part of them that lives in the now.

A New Life

Applying what they have learnt and making sure that they practice every day will probably allow them to become more present. As the weeks and months go by, their life could radically improve and the people in their life could even feel that there is more of them.

At the same time, although one may notice that they have changed; what could also become clear is that they are experiencing a lot of resistance. Not only this, they may see that they are denying how they feel.

Another Approach

After realising this, one might take a deeper look into why it is such a challenge for them to embrace the now. What may happen is that they will come cross information that tells them that focusing on their mind is not enough; what they also need to do is to look into what is taking place in their body.

The view that could be put forward is that what is taking place in their mind is often a reflection of what is taking place deeper down. Changing what is taking place in their body is then going to be a way for their mind to settle down.

Calling out

One way of looking at this would be to say that the reason why one is finding it hard to embrace the now is because of the split-off parts of themselves that want to be heard. These parts that exist in their body are crying out to be heard and, until these parts are acknowledged, they will continue to call out.

The question is: what are these parts and why do they exist? Each part that is within their body can relate to a time when they felt overwhelmed, and their mind would have disconnected from a part of them in order to stop the experience from wiping them out.

A Deeper Look

There may have been moments in their adult life when they felt overwhelmed and there may have been moments during their early years when they felt the same way. It could go back even further, though, and what they went though in a past life could be playing a part.

What took place in the past will then be over, but their body will be carrying the emotional effects of what took place. Thus, unless they get in touch with these parts and integrate them, they will continue to consume ones attention and make it incredibly difficult for them to embrace the now.

Awareness

Taking this into account, if one finds it hard to embrace the now, they can see this as a sign that part of being is trying to communicate with them. This part of them doesn’t want to be changed or fixed; it just wants to be heard.

The masculine energy of doing is not needed here, what is needed is the feminine energy of being. Surrendering to what is taking place and allowing these split-off parts to speak out can be difficult if one is carrying a lot of pain or if they find it hard to connect to their body (feelings).

This is why external support can make such a big difference. A therapist or a healer can hold the space so that one can go where they wouldn’t go by themselves.

Business negotiation strategy has a wide range. However, there are different strategies in each stage according to the practice.

2.3.1 The strategy of the first phase
a. Consensus-style
Apply: there is no business between the two sides before; their strength are close for the first contact.
Practice: he uses of diplomatic language, and chooses a neutral topic, with the attitude of respect for each other, neither overbearing nor servile.

b. Frank style
Apply: the two sides had business dealings before, and a better understanding of each other. Their relations are very good; and strength is less than the other negotiators.
Practice: he gives a sincere, passionate talk about the friendly and cooperative relations in the past, and frankly takes the views of one’s own statements as well as the expectations of each other; and frankly show one’s own weaknesses

c. Carefully opening ceremony
Apply: the negotiating parties have had business dealings over the past but the other side had not a satisfactory performance
Practice: he expresses regret that the inadequacies of the other party in the past and hope that they can change this situation through this cooperation. In no hurry to reduce the relationship, he uses of a courtesy question to check each other’s attitudes and thoughts.

d. Start-style attack
Apply: the other side is condescending, and has the tendency to force and do not respect one’s own side
Practice: he should be rational and advantage, and to hit the key issues and he can not be too aggressive, to change their practices in a right time.

2.3.2 The strategy of the pricing stage
First, prices starting point strategy

a. suspended construction of the high-profile (Continental quote)
It refers to a negotiation strategy that a seller makes a higher price than the actual requirements in the starting point and bargains with the opponent and makes concessions to reach an agreement.
Do: outcry hard; make concessions slowly
Methods to deal with: ask for basis of quotation or counter-offer.

b. throw the ball down (Japanese-style quotations)
It refers to a negotiation strategy that first of all the seller propose a lower starting point than actual requirements of its own for negotiations in order to attract each other, trying to beat the opponent who take part in the competition, and then take real negotiations with the buyer who be tempted to hook, force them to make concessions to reach their own purpose.
Methods to deal with: first, the buyers compare and calculate the contents of the bid of each other with other vendors’, and straightforward to raise objections. Second, he is not tempted by the small profit of the other side.
Second, division pricing strategy
Divisor is commodity prices and dividend is that quantity of goods or the use of time. It comes up with a very small price. So buyers feel price cheap and low.
Third, adder pricing strategy
In business negotiations, sometimes it is afraid that high prices offered will scare customers. The price had gradually broken down into several levels to make a number of quotations. And the final total is still equal to the original one-time price.
Fourth, differences in pricing
According to the nature of the customer, the number of purchase, trading hours, the payment ways, it adopts a different pricing strategy.
Fifth, Comparison Price
It refers to the other side point out quotations of similar commodity of many businesses which is beneficial for one’s own side to establish reference prices, and then make comparisons between these goods traded and similar goods of businesses in terms of performance, quality, service, and other transaction conditions, and as the basis of price for this side.
Sixth, the number traps
He shows their cost of production of goods to the buyer to support the reasonableness of the total price.
Apply situation: it is a multi-commodity trading, the complex cost, no uniform standard method of calculating the cost, or each other is very offensive to use the case.

2.3.3 The strategy in consultation phase
First, negotiation strategy under the conditions of the advantages
a. do not set a precedent
in the negotiations, it means a party who hold the advantage in order to adhere and raise their own terms of trade to use no precedent as reason for refusing to make concessions, let the other side to accept their conditions.
It is a good way to refuse the other party and do not injure the face of the other party.

b. the first bitter; after sweet
first in the negotiations use harsh conditions to cast doubt on the other side, depression of mind, etc., in order to significantly reduce the opponent’s expectations, and then gradually in the actual negotiations, make concessions step by step, to make each other’s psychology have been met and reach a agreement.

c. the price trap
It refers to the party use of market prices increased trends expected, as well as the widespread concerns psychological, to attract the other sides on the price to let them neglect other important provisions.

d. period strategy
It refers to business negotiations, a strong party put forward the time limit to reach an agreement. Over this period, sponsors will withdraw from the negotiations, as to put pressure on the other side to make a decision as soon as possible.

e. diversionary
In order to achieve a particular purpose and needs, one’s own side consciously direct the subject of consultations to irrelevant false momentum, transfer their attention in order to realize their goals

f. the head start
In the start of the negotiations through the use of one’s own strengths and characteristics, in order to seize the psychological advantage, and he seizes the initiative.

Second, negotiation strategy under the conditions of the disadvantages
a. fault-finding
In Business negotiations, in response to each other’s products or related issues, he over and over again deliberately finds problems and the other side’s confidence will drop, and so to make concessions.
The key point is that critical issues should be raised rightly.

b. take a soft approach to meet the other’s hard attitude
When there is a crisis situation in the negotiations or the other side does not make concessions, and he can take a soft approach to meet each other’s hard attitude to avoid facing conflict, so as to achieve the purpose.
The main points: the use of indirect tactics, insisted reasoning

c. woolly-headed
It is defensive strategy is that in the event of adverse situations, pretending to confuse, and use it as cover to paralysis of the will to fight each other in order to achieve the purpose and muddle through.

d. tired tactics
It refers to the negotiations like the marathon, and gradually wear down the opponent’s spirit, to fatigue, to reverse the own side’s disadvantage and passive of the situation, when the opponent exhausted, dizziness brain up, the party may be anti – from defensive to offensive, with the attitude of reasoning, put the views of this side to reduce the other side to accept the conditions.

e. power is limited
It refers to business negotiations, the weaker party was asked to make excessive concessions on certain conditions to the other side. They claim that the mandate on this issue is limited, and have no right to make such a concession to the other party, or established fact can not be changed in order to make the other side give up conditions. f. turn around telling. It refers to the party at a disadvantage, let the other side to pay more for the negotiations, so that they change from passive to active, to turn disadvantage to advantage.

Third, negotiation strategy under the conditions of the balance of power
a. testing the waters
The negotiators intended to propose a number of assumptions, through the other side responses and answers to detect the other side’s intentions and seize the good opportunity to make a deal.

b. first rally; after counter
It refers to after the other side make offer, in no hurry to make a counter-offer, but point out that changes in market situation, or to emphasize the strength and advantages to build the situation in favor of the own side, and then raised prices.
Response: refused, adhering to offer, make a concession carefully

c. first “vertical” post “capture”
It refers to although the party would like to make a deal, but put on a nonchalant way, cover up their eagerness, it seems merely to satisfy the needs of the other party for the negotiations, so that the other side is eager to take the initiative to make concessions.

d. put on foolish, but clever in fact
It refers to a party put on deliberately confused, frightened, hesitant, slow response in order to let the other side down, for sufficient time to achieve the purpose.

e. for the cursory
It refers to the party at the negotiating table, encounters the key issues, or there are insurmountable differences between each other, or to remedy its own mistakes, make an excuse for their own that the decision can not be done by them, to further negotiations by another.

f. fish in troubled waters
It means in the negotiations, he deliberately disturb the normal order, and put many of the problems out once, making it difficult to meet in order to let the other side make mistakes.

g. private contacts
It means through the personal contacts, using a variety of ways to enhance understanding and emotional contact, the establishment of friendship, he can use this way to promote the negotiation.
There are many forms of private exchanges, such as telephone contact, visits, entertainment, and dinner and so on.

h. lubrication strategy
It refers to the negotiators in order to express the feelings of friendship to feed gifts for each other, for a better effect of negotiation, the West humorously referred to it as “lubrication strategy.”
To consider: cultural differences, the value of gifts, gift-giving occasions and rituals.

i. emotional transfer
It refers to when the formal negotiations have difficult impasse or obstacles, the organizers of the negotiations should be conscious to transfer the environment of the negotiations, the atmosphere and forms, so that the other side’s emotion transfer